2021 Building Products Customer Guide:
Get the Data & Strategy to Convert More Customers

Nearly 2,000 Pros, Builders, Architects and DIYers weigh in on what's shifted in how they research, specify and purchase building materials products.


(Instant Access to Download + Workshop Access for Your Company)

Get Instant Access to the Detailed Market Research Report AND the 2-Hour Online Workshop Recording for Your Company


How Can You Adapt to the Fundamental Shifts in the Building Materials Industry and Stay Ahead in 2021?

COVID-19 has changed how your customers are searching, sourcing, specifying and purchasing building materials. If you’re trying to understand what’s changed and what your company needs to do to keep up with this massive shift in 2021 and beyond, we have great news.

Venveo and The Farnsworth Group teamed up to survey nearly 2,000 Pros, Homeowners and DIYers to dig deep and gain insights into channel behavior, product selection, changes in brand loyalty and online habits. We’ve distilled the data down to the core changes you need to know to make the best decisions for your budget and your customers. 


Engage with industry thought leaders who will transform the way you think about marketing, sales and the channel.

CEO, Venveo

Director of Digital Strategy, Venveo

Grant Farnsworth

Managing Partner,
The Farnsworth

Adam Mowrey

Client Services Manager,
The Farnsworth Group

What You Get

The Online Workshop Recording:
Venveo & Farnsworth hosted a live workshop where we talked through key takeaways from the report and how they apply to you, as well as discussed marketing and sales strategies your team can implement to meet your customer’s new expectations. Get instant access to the recording that you can share with your whole team.

The Report:
You’ll get access to the detailed market research report with data, insights and explanations about what’s changed, why it matters and what you need to do to meet the new demands of the channel.

Claim Your Recording & Report Now!

  • Comprehensive insights delivered by a panel of experts
    Learn what discoveries surprised us the most and how to navigate what comes next.
  • Radical market shifts
    Discover what changes are here to stay and how the best businesses will adapt to stay relevant.
  • Deep data and analysis
    The report features a deeper dive into the research data. Explore it after getting an overview from the recording.
  • [BONUS] Ask your own questions
    While you weren't able to join the live Q&A, don't hesitate to reach out to with your own unique questions.


(Instant Access to Download + Workshop Recording Access)